Collect Avios online with Lucky Brand

The stated reward is not applicable to gift cards.

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Using a voucher/coupon code not displayed on this site may invalidate your reward. Rewards and are not calculated on postage / handling / delivery costs or associated purchase taxes in your region (This may include but not be limited to VAT, GST etc).

Staying true to the rich heritage—and authentic, all-American spirit—of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer—ripping, fraying, sanding, patching and washing by hand—to give them true character and soul. Then, we added authentic hardware, personalized touches and playful details, and an American legend was born.