Collect Avios online with G-Star RAW US
Using coupon or offer codes when you make a transaction could result in you not collecting Avios or collecting less Avios than the advertised rate.This includes staff discount, student discounts and coupons which automatically populate in your basket at checkout.
Using a voucher/coupon code not displayed on this site may invalidate your reward. Rewards and are not calculated on postage / handling / delivery costs or associated purchase taxes in your region (This may include but not be limited to VAT, GST etc).
G-Star RAW is the modern denim brand.
For more than 25 years, G-Star has been a denim pioneer: originating the concept of 3D-denim and dedication to raw, untreated denim. G-Star’s philosophy has always been ‘Just the Product.’ focusing on denim craftsmanship and innovation.
Who We Are<
Since G-Star RAWs creation in 1989, the philosophy has always been ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets’, by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of G-Star’s distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.
Next to its outstanding innovative designs, G-Star RAW is also known for its high empathy concerning their role and responsibility within fashion: G-Star acknowledges the need to look into sustainable solutions, and thus carefully considers the materials used for its products. As an example, G-Star launched the ‘RAW FOR THE OCEANS’ line, made from recycled ocean plastic and curated by Pharrell Williams, who is the co-owner of G-Star RAW since February 2016.
Pharrell: “G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future"
